The SEOptimer Blog - Ruben Rogers

16 Aug

Long Tail vs Short Tail Keywords: What’s the Main Difference?

Many SEOs and marketers wonder what's the difference between long tail vs short tail keywords. Understanding the difference between these two keyword types is important for when you're creating an SEO...

9 Aug

What is an SEO Retainer and What Does It Include?

When it comes to improving your website's search engine rankings and maintaining consistent online visibility, an SEO retainer can be a real game-changer. But what exactly is an SEO retainer, and

6 Aug

6 Powerful Tips to Rank in a Competitive Niche

Ranking in a competitive niche can feel like an uphill battle. But with the right strategies, it's entirely possible to start ranking for the target keywords in your niche. In this post, we will l...

31 Jul

What are Unlinked Mentions in SEO? & How to Turn Them into Real Backlinks

Unlinked mentions often occur in blog posts, news articles, forums, and social media. And while it's still great to be talked about online, the real gold is turning these unlinked mentions into va...

26 Jul

9 Popular Types of Keywords in SEO (and How to Use Each)

If you want to optimize your website for search engines, understanding the different types of keywords in SEO is quite important. Using keywords in the right way can make a big difference in your

2 Jul

Introducing SEOptimer Multi-User Accounts for Teams and Agencies

At SEOptimer, we have thousands of digital agencies using our suite of marketing and SEO tools. This includes SEO and website auditing, keyword research, keyword tracking, and two backlink managem...

21 Jun

Question Mark in URL: What Does It Mean?

Have you ever landed on a website address with a question mark in the URL and wondered what it means? These question marks in URLs play a specific role in how web pages function, and understanding...

11 Jun

What are Head Keywords in SEO and How to Use Them

Knowing what keywords to target is crucial for driving organic traffic to your website. This is where head keywords come into play. These broad, high-volume search terms often consist of one or tw...

3 Jun

Google AI Overviews: A Deep Dive into How Search is Changing

Google AI Overviews is one of the latest announcements and product updates from the search engine giant this year. Google held its annual I/O conference recently and claims to have announced 100 n...

30 May

Generative Engine Optimization (GEO): How to Get Mentioned in AI Search Engines

The days of only seeing 10 blue links in the SERPs are coming to an end. We're seeing established players like Google and Bing showing AI-summaries for searches and new "AI-first" competitors atte...